How Companies are doing marketing during Covid-19 Situation?

Companies are hesitant to do an advertisement during the lockdown. How companies from different vertical are advertising about their product and services during this Covid- 19 Era. Are they adopting anything special for luring customers? Let’s analyze

A close up of food

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Vertical –  Food industry

Company name- Swiggy

Ad copy-

Tiffanys | Home delivery | Order online | Shantinagar Shantinagar Bangalore

Order Food Online from Tiffanys Shantinagar Shantinagar and see it’s menu for Home Delivery in Bangalore. Fastest delivery | No minimum order | GPS tracking.

Landing page- https://www.swiggy.com/restaurants/tiffanys-shantinagar-bangalore-182608

On apple Itunes

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Ad copy

Using Swiggy, you can order food & beverages online from restaurants near & around you. We deliver food from your neighborhood local joints, your favorite cafes, luxurious & elite restaurants in your area, and also from chains like Dominos, KFC, Burger King, Pizza Hut, FreshMenu, Mc Donald’s, S..

Landing page- https://apps.apple.com/app/id989540920

Observation-

  • Swiggy Offering heavy discount upto 50% to lure customers as people have been ordering seldom due to corona
  • Campaign about security against corona explaining the whole process, how safely food is cooked.

Zomato

Ad copy- 

zomato.com www.zomato.com

Upto 30% Off + Flat 20% Off

Order via Zomato

Landing page- https://www.zomato.com/bangalore/indian-treasure-sarjapur-road-bangalore

Observation

Zomato is also banking on the popular strategy of giving heavy discounts to lure customers back

Vertical- Phone industry

Company name- Samsung

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Ad copy-

Buy Samsung Galaxy S10 Lite (Prism Black) with 8GB RAM & 128GB of storage online. Explore the price, specs, mobile exchange offers & shop from Samsung India

#GalaxyS10Lite gives you the most iconic Galaxy experiences with Super Steady OIS, Snapdragon 855 and a 4500mAh battery. Own now at ₹42999 and get additional exchange offer of Rs. 3000.

Observation

  • Tech companies are relying heavily on Innovation
  • It is consistently releasing new products
  • Samsung is offering exchange offers so that people are inspired to exchange their phones.

Vertical- Retail industry

Company name- Amazon

Ad copy-

Buy Samsung galaxy M31 @Rs 5,000/- only …Limited Time MADE IN INDIA Sale…????

Galaxy M31 Rs 5,000/- only

Samsung Galaxy M31 (Space Black, 6GB RAM, 128GB Storage)

Observation-

  • Amid Indo-China border tension, Amazon is luring customers with made in India tag for  phones.
  • Amazon wants to encash the sentiment of public which is inclined towards buying made in India phones
  • Amazon being an American company has understood the nerve of the people

Company name- Flipkart

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Ad copy: All- new realme C11 is here with bigger battery and larger display. Stay tuned for the launch on 14th July, 1 Pm on Flipkart.

title: Launching 14 July | 1PM

Observation-

Flipkart is another popular online retail company which is advertising for release of popular Chinese phone Realme C11 on 14th July.

Vertical- Online learning

Company name-Udemy

Ad copy

You’re invited to see why millions of students love Udemy.  TODAY: we’re announcing a special offer with courses as low as RS 499.00!

title: The Complete Web Developer in 2020: Zero to Mastery

body: Special Offer

Observation:

  • Udemy runs on an aggressive pricing strategy and it always gives heavy discounts round the year.
  • Courses offered at Rs 499 is same as earlier
  • There is no specific Covid- 19 discount on the same
  • People are spending time on learning new skills during the lockdown and Udemy has seen a spike in people who are coming on its platform to learn new skills

Vertical- Hospitals

Company name- Apollo

Ad copy-

message: Order Online from Apollo Pharmacy. Guaranteed Delivery! Shop with Apollo 247 From Home. #Stay Safe#Stay Healthy

title: 

body:

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Observation:

  • Being a medicine and pharma company, Apollo is emphasizing on staying at home and order online using their platform incase if a customer requires a medicine
  • Social message of stay at home and stay safe
  • Specific hashtags are used #staysafe #stayhealthy

Vertical- Rental cars

Company name- Uber

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AD copy-

Affordable & Hazzle free way to commute. Upfront prices, No more bargaining, multiple payment options

Observation:

  • Indian Auto driver are notoriously known for charging a high amount from customers
  • Uber has understood the pain point of customers and have tried to show it as a solution in the above ad copy.
  • They have clearly set a message that with uber auto, one doesn’t need to bargain and everybody can get on ride.

Company name- Ola

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Ad copy:

message: Our drivers are always looking out for your safety by maintaining the highest standards of hygiene. Here’s how we’re keeping you fully protected when you travel. #MySafestRide

 

Observation:

  • Ola’s campaign is totally focused on passenger’s safety
  • They have shown how the whole car is being sanitized and driver takes all the precautionary measure for his and passenger’s safety
  • Ola has tried to bring the trust factor back in the customer’s mind who is hesitant to travel due to Corona virus.

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